Globalis Media

[vc_row][vc_column width=”2/3″][vc_ff_title el_type=”h1″ align=”left” title=”Media Planning and Buying”][vc_column_text]Our founder started his career as a brand manager, and spent years buying offline and digital media.[/vc_column_text]
[vc_column_text]He has pioneered media buying methods in offline and online media for over 20 years.
Active in the online media industry since 1999, he saw that the industry was publisher-centric.[/vc_column_text]
[vc_column_text]Most networks, exchanges, and platforms promise to pay publishers “the highest eCPM’s”.[/vc_column_text]
[vc_column_text]Most media agencies are essentially sales agencies for media publishers.[/vc_column_text]
[vc_column_text]Globalis Media is different. We are advertiser-centric, putting advertisers first, with the objective of achieving the highest ROI for advertisers. We are laser-focused on cost-efficient media buying.[/vc_column_text]
[vc_column_text]We often save online advertisers 30% or more on their online advertising costs.[/vc_column_text]
[vc_column_text]Most media agencies sell standard media packages at full rates, with little creativity in media planning and buying. They add a lot of cost, but little value to media buys for their clients. Most in-house or agency media buys are just made using very easy, default media choices, like buying Facebook ads, Google Display Network, and Yahoo. In very many cases, other media, including mid- and long-tail sites offer more compelling values with better ROI for advertisers. But most agencies aren’t knowledgeable about more creative media buying, and, even if they are, they don’t want to bother with more time-consuming, more complex media planning and buying. They can earn more money, more quickly, selling the big, standard, default media to their clients. So that’s what they do.[/vc_column_text]
[vc_column_text]In some cases, the big-name media and networks might have good campaign potential, but many in-house teams and agencies don’t know how to properly or fully use the settings and capabilities of media platforms and publishers. For example, we very often see campaigns running in Google Display Network with no contextual targeting, no frequency capping, no language targeting, incorrect geo-targeting, no or poor use of Interests and Keywords targeting, etc. One of the benefits of using GDN is the sophisticated targeting options available, but, regrettably, few agencies use these options well. In such cases, they are just wasting their clients’ money.[/vc_column_text]
[vc_column_text]Every day, we see very poor media plans being used for both major brands and online ventures. Often these poor media plans are from huge, famous media agencies. In fact, many of the huge, famous agencies have poorly-trained staff who do very basic media planning and buying, with little differentiation on their media buys regardless of what kind of advertiser they are buying for, and what the advertiser’s campaign objectives are.[/vc_column_text]
[vc_column_text]In this era of acronyms and buzz words, like DSP, SSP, RTB, programmatic, and native advertising, it might lull one into thinking that technology drives cost-performance on online advertising campaigns. The reality is that just as race cars need professionally-trained drivers and mechanics, and airplanes need trained pilots and mechanics, so to do today’s online advertising technologies need professionally-trained media buyers and campaign managers.[/vc_column_text]
[vc_column_text]Smart, cost-conscious advertisers don’t care much about acronyms and buzz words. They primarily want to know how they can grow their business, and what the ROI will be on their online media spend. Globalis Media doesn’t “sell media” as most others in the industry do. We are totally aligned with advertisers’ objectives. Our highly-trained media professionals focus media planning, media buying, and campaign management on growing our clients’ businesses at the lowest possible cost and highest ROI.[/vc_column_text]
[vc_column_text]We encourage online advertisers to run a test campaign with Globalis Media, to see the huge difference that expert media planning, media buying, and campaign management can make in cost-performance and ROI on online advertising.[/vc_column_text][/vc_column]
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