Retargeting has proven to be one of the most effective uses of online advertising technology. Users who have visited an advertiser’s Web site in the past are the best prospective customers. Using retargeting technology, Globalis Media can “retarget” users and show them an advertiser’s ads in the hours, days, and weeks after they have visited an advertiser’s Web site or clicked on an advertiser’s ad.
Click-through rates and conversion rates are much higher on retargeting ads than on regular banner impressions. Retargeting is easy to implement, with the advertiser simply embedding a retargeting tag on their web page. Retargeting reach can be increased by using several platforms simultaneously, by sharing cookie pools across platforms, and by implementing retargeting tags on partner sites.
Many advertisers and agencies commonly make mistakes in retargeting campaigns, including:
- lack of user segmentation or incorrect segmentation
- no language targeting
- incorrect geo-targeting
- incorrect or sub-optimal creative messaging
- no or poor frequency capping
- limited reach due to only using one platform
Globalis Media has been setting up and managing retargeting campaigns for many years. We implement retargeting campaigns properly and achieve excellent, cost-effective results for our clients.
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