Globalisglobe(asia-140)_tcm81-8166MediaTM

 

… because media is globalSM

 

 

In Globalis Media, as long-time consumer marketers, our fundamental belief underlying everything we do is that it all begins and ends with consumers.  Our mission essentially involves helping agencies and advertisers to reach the right consumers with the right message in the right place at the right time – at the right cost.  If we succeed in doing this – and we usually do – we know that agencies and advertisers will continue to work with us to implement successful campaigns. 

 

Understanding and respecting consumers is a critical part of our work.  It is important to face reality: the majority of consumers don’t like banner ads, and many banner ads are ineffective. 

 

Ø  58% of consumers find banner ads always annoying *

 

Ø  80% of consumers find banner ads rarely of interest *

 

Ø  99.9% of banner ads are not clicked

 

Ø  66% of users would find ads less intrusive or annoying if they were relevant to their interests / needs *

 

Relevancy dramatically improves the consumer experience – and the success of advertising campaigns.  Globalis Media provides targeted advertising that is country relevant, language relevant, and contextually or behaviorally relevant. 

 

In most countries, all advertisers are essentially selecting their online media from the same limited “product menu” offered by the same few networks, portals, and publishers that their competitors are using.  Consumers get flooded by ads for multiple advertisers in the same industries advertising on the same Web sites.   Globalis Media doesn’t sell the same “commoditized” media that is available to all advertisers in their market – often at inflated prices.  We offer unique, value-added online media, at very cost-effective rates. 

 

Globalis Media is managed by award-winning consumer marketing experts, with in-depth knowledge of consumers in international markets.  We’ve spent much of our careers as brand marketers – launching new products and new advertising campaigns, trying to increase market share and share of mind.  When agencies and advertisers work with Globalis Media, they are working with fellow marketers who fully understand their marketing objectives, and who will help them achieve them.

 

* Ponemon Study, 2004

 

 

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