Globalis Media

Retargeting has proven to be one of the most effective use of online advertising technology. Users who have visited an advertiser’s Web site in the past are the best prospective customers. Using retargeting technology, Globalis Media can “retarget” users and show them an advertiser’s ads in the hours, days, and weeks after they have visited an advertiser’s Web site or clicked on an advertiser’s ad.

Click-through rates and conversion rates are typically 2 – 10X higher on retargeting ads than on regular banner impressions.

Retargeting is very easy to implement, with the advertiser simply embedding a 1×1 pixel retargeting tag on their web page. Retargeting pixels can also be implemented on partner sites. Retargeting reach can be increased by using several platforms simultaneously, and by using “piggyback” pixels.

Unfortunately, many advertisers and agencies make many mistakes in their retargeting campaigns, including:

lack of user segmentation or incorrect segmentation
no language targeting
incorrect geo-targeting
incorrect or sub-optimal creative messaging
no or poor frequency capping
lack of brand safety; retargeting on pages with sexually-explicit content or promoting piracy
limited reach due to only using one platform
Globalis Media has been setting up and managing retargeting campaigns for many years.
We implement retargeting campaigns properly and achieve excellent, cost-effective results for our clients.